Problem Assumptions
First, I began with problem assumption about the existing Detik.com apps. These assumption based on my own testing:
- Discovery news on homepage isn’t clear. This problem may affects to other pages after homepage. I think, this resulted in a high bounce rate.
- Too much ads. This is always disturbing everytime I reading by using Detik.com
- Grouping news still confusing. This point belongs to the first point above. There’s no grouping by trending, hot news, etc in the existing apps
Conclusion
Detik.com is a one of the many leading news platform in Indonesia. They have gained a lot of trust which is very good, but it will be more more good if this supported with good experiences.
From my research, 34% people in Indonesia prefer any trending news rather than Newest news. So I think, anything viral will be read a lot. And also it’s important to us as a Product Designer to give a choice to users, give them a good discovery such as curated news, recommendation based on reading history, etc.
Overall the concept is working, but still have a lot opportunity to improve. I just make a little improvement.
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Lesson Learned
It’s always good to practice a design process. I learned that maybe we should give a better choice for users. This is important to build user interest.