Results & Takeaways
6 Months after release, we evaluate both qualitative and quantitative ways. Here are the key takeaways:
Learnings: The quick filter tab does not make sense anymore because:
- As the vertical product continues to increase, this feature is not scalable anymore.
- Most users just have 5 orders in 6 months activities. So the assumption is, users just have 1 order a month
- In the last 6 months, average filter usage is 12125 (32.02%) but only 3902 (6.65%) who continue (see order detail/manage order/do search) after using a filter. So 8223 (25.37%) users who use the quick filter feature is just playing around :(
Success: Here are some success story on my order new design:
- Help center inquiry about my order decrease significantly
- Train success check-in increase, my assumption is because we add the barcode scan to facilitate user when check-in at the train station
- The most participants said the new my order design has clear information than the previous one
- We can facilitate a vertical team if they need something to add on my order because we on my order team has created a request flow process on our internal team