Hey, I'm Muhammad Raufan Yusup.

I'm a Tokyo-based product designer with 12+ years of designing products across cultures. Currently designing at Uniqlo. Before, I designed for SmartNews, tiket.com, Tokopedia, and more.

Lately, I'm experimenting and building with AI at the edge of design and engineering:

• Live Polish — A visual style editor for any webpage soon
• Tokyo Transit Map — A study in information design soon

And the longer stories, the work that shaped how I think about design:

• tiket.com Discover — Travel Discovery
• Uniqlo Outfit & Purpose Driven Shopping
• SmartNews FTUX — Rethinking Onboarding with AI
• SmartNews Design System Foundations

Last but not least, good design begins with curiosity. Outside design, I make films and content on YouTube, write on Substack, and share my love for analog photography on Shoot It With Film and Notmegapixels.