Hey, I'm Muhammad Raufan Yusup.

I'm a Tokyo-based product designer with 12+ years of creating across cultures. Lately, I've been building and exploring AI to push my skills beyond what experience alone can teach.

Currently helping design at Uniqlo. Before, I designed for SmartNews, tiket.com, Tokopedia, and more.

Those experiences shaped me to be more intentional, collaborative, and empathetic. Here are some projects that reflect that journey:

Last but not least, good design begins with curiosity. Outside design, I make films and content on YouTube, write on Substack, and share my love for analog photography on Shoot It With Film and Notmegapixels.