Product Designer

Aug 2020 - Mar 2021

Centralized booking experience

Explore the world in just few clicks away with tiket.com Discover!

Overview

The majority of OTAs only provide travel products such as Transportation & Accommodation. But as we know, people go through a long journey to decide to travel somewhere before actually locating the product. But, with various types of information needed, the sources are not centralized. In this project, we want to make the information centralized starting from the dreaming phase until they actually locate the product.

Deep Dive to Our Users

Deep Dive to Our Users

We found that the sources are not centralized. Users have to switch apps multiple times to get information and inspiration, and then locate the product which is painful.

Gather the intentions

Gathering intentions from inside and outside companies will help you in determining the project direction. It also helps you to prioritize the feedback.

User Behavior Checking on Tiket.com

To align general behavior and intentions, we check our own user's behavior as well as the user journey to see more deeply what our users do in our apps.

Also, here are the triggers for users to consider traveling. And we believe, with this project, tiket.com can be a perfect trigger for users to inspire them.

Discover The Destination Options

When users on the dreaming phase, we are looking for anything that is usually done by the users to finally decide the destination. And here are the summary:

And also we do user research on what users want to know related to the destination in the exploring destination phase.

After all the research and findings, now we are sure that there are 3 main considerations for users to make decisions choosing the destination.

Framework

When users on the dreaming phase, we are looking for anything that is usually done by the users to finally decide the destination. And here are the summary:

Introduce to you our framework for the Discover project: Labyrinth.

Why did we create Labyrinth Framework? Because we believe all 3 considerations are important to users and all of them must be connected. Like a Maze, users try to find out the best way to find the best place for their next traveling. Labyrinth allows user to choose their consideration by getting another consideration option afterward.

Competitor Arena

We create a competitor arena quadrant, to see how other platforms play around with this type of feature. This also helps us to position better with the competitor.

Split the quadrant into 2 things we think are important: Design style & Type of Content. If you see the image above, most of the competitors have more hard-selling products than inspiring content and with classic SEA style: Crowded. Only Airbnb who have simplicity in its style.

After seeing our competitor arena, we decide to play on the more simple style and balance between inspiring and hard selling because we want to be a trigger for the users to discover their next trip and also become a platform when they want to locate the product.

Concept & Visualization

Entry point possibilities

First of all, we have to find the entry point possibilities. This helps us to tell stakeholders the entry point for users to go to this feature.

And we also create a concept of 3 main pages for this discover project containing Landing, Curation, and Destination page.

Landing Page

A landing page creates to help users on the trigger and dreaming phase. Findings from user interviews and concept testing said that Users expect to discover home aims to help them to consider traveling and find out what they need to discover next. So the Discover landing page is Expected to contain Top, Popular, and Trending inspiration.

Curation Page

The objective of creating this Curation Page is Simultaneously Inspire Users with Effective Product Offers. And how this curation page can gather all the needs both from tiket internal team and also meet users' goals.

And then we try to break down internal needs on Discover based on the intentions. Here are some examples of needs from various divisions inside tiket.com.

The objective of creating this Curation Page is Simultaneously Inspire Users with Effective Product Offers. And how this curation page can gather all the needs both from tiket internal team and also meet users' goals.

And then we try to break down internal needs on Discover based on the intentions. Here are some examples of needs from various divisions inside tiket.com.

The objective of creating this Curation Page is Simultaneously Inspire Users with Effective Product Offers. And how this curation page can gather all the needs both from tiket internal team and also meet users' goals.

And then we try to break down internal needs on Discover based on the intentions. Here are some examples of needs from various divisions inside tiket.com.

With these various needs from various divisions and we believe these needs are not limited to the example above, could be much more needs and cases.

Based on that, we try to create a modular curation page that our internal teams can use in order to create the curation page based on their need. So we break down this module that both users and internals need.

We create quadrants for modules of possibilities design components which later can be used by the internal team to decide which module to use for their curation page.

Curation Page Implementation

Case number 1: Commercial team needs to create a curation page for the seasonal campaigns (eg: Homecoming, Christmas Holiday, End Year Holiday) and they want to create a curation page full of product offer modules. Here is the design:

Case number 2: The marketing team needs to create a curation page to accommodate collaboration with Brand Ambassador and they want to create a curation page with a combination between inspiration modules & product offer modules. Here is the design:

Case number 3: The product team needs to create a curation page to inspire users for their next trip and they want to create a curation page full of inspiration modules. Here is the design:

Curation Page Example Summary

Destination Page

The destination page is a page that contains both inspiration and product offers based on the location.

Lesson Learned

Lesson Learned

This is the most exciting project that I've worked on! Like I create a whole app. Just add the payment page then this can be another application ๐Ÿ˜†

So many learnings on this project. I learned so much about collaboration especially. In this project, I have to collaborate with a lot of different people from different divisions and at the same time still have to help user to complete their goals.

I think communication and collaboration is a keys for designers to make their design works.

And lucky me, I have a super team at this project to help this project up really soon!

This is the most exciting project that I've worked on! Like I create a whole app. Just add the payment page then this can be another application ๐Ÿ˜†

So many learnings on this project. I learned so much about collaboration especially. In this project, I have to collaborate with a lot of different people from different divisions and at the same time still have to help user to complete their goals.

I think communication and collaboration is a keys for designers to make their design works.

And lucky me, I have a super team at this project to help this project up really soon!

This is the most exciting project that I've worked on! Like I create a whole app. Just add the payment page then this can be another application ๐Ÿ˜†

So many learnings on this project. I learned so much about collaboration especially. In this project, I have to collaborate with a lot of different people from different divisions and at the same time still have to help user to complete their goals.

I think communication and collaboration is a keys for designers to make their design works.

And lucky me, I have a super team at this project to help this project up really soon!