Supercharge your search experience with tiket Global Search!

Overview

tiket.com didn’t have a Global Search feature yet. We set out to build one that does more than find results — it helps users discover, explore, and get inspired for their next trip.

My Role

Product Designer & Researcher

Timeline

Mar 2021 - May 2021 (3 months)

View full case study

The Beginning

At tiket.com, users could book almost anything — flights, hotels, events, and more — but there was no single place to find or explore them all.

Our product roadmap aimed to change that by introducing a Global Search feature — one that helps users not just search, but also discover their next trip. But when we looked deeper, we found that people used search for more than just typing destinations.

They used it for inspiration — to explore ideas, compare options, or simply dream about where to go next.

We saw the opportunity:
What if search could spark inspiration, not just answer queries?

The Journey

Since tiket.com didn’t yet have a global search, we started from zero — benchmarking other major OTAs to understand search behavior, intent, and opportunity gaps.

We learned that user searches generally fell into two groups:

To bridge both, we created a guiding framework called Diamond, representing three key stages:

This framework aligned designers, engineers, and data teams under one shared goal — to build a search experience that could inspire before it informs.

The Design

We proposed a new Global Search experience with two main focuses:

Entry point that invites exploration — using alternating texts like “Staycation in Bandung” or “Events in Jakarta” to make the homepage feel alive.
Search flow that learns and inspires — showing trending destinations, keyword suggestions, and dynamic recommendations even before users finish typing.

We compared every stage (see full case study here) — from typing the first three letters to full destination queries — against our competitors, ensuring the results were not just relevant but reliable.

This project taught us that great search isn’t only about speed — it’s about trust. Without reliable data and results, no design can truly serve the user.

Search landing page compared with direct competitor

Type destination name compared with direct competitor

Type facility name compared with direct competitor

The Ending

The project is now in its development phase and will soon launch on tiket.com apps (Update: is LIVE! And it's become one of the major feature now in tiket.com). It’s built to do more than just help users search — it’s designed to inspire their next journey.

Through this project, I learned the value of deep collaboration across design, data, and engineering teams — and how shared frameworks like Diamond can turn ambiguity into direction.

Lesson learned:
When search becomes more than a tool, it becomes the start of every traveler’s story.